Connecting the World to Ireland: How 366 Technologies Redefined Digital Tourism for Fáilte Ireland
Client Overview
Fáilte Ireland, the National Tourism Development Authority, needed a digital platform to:
✔ Showcase Ireland’s diverse regional experiences
✔ Simplify trip planning for international visitors
✔ Support local tourism businesses
✔ Drive engagement beyond typical “brochure” tourism sites
Key Challenges
- Fragmented Information – Travelers struggled to find authentic local experiences
- Mobile-Unfriendly Design – 58% of users accessed the site on mobile devices
- Low Conversion – Visitors browsed but didn’t book tours or download guides
- Seasonal Peaks – Needed infrastructure to handle traffic surges (e.g., St. Patrick’s Day)
Our Strategic Approach
1. Experience-Focused Design
- Interactive Regional Maps with filters for interests (history, food, outdoors)
- “Local Secrets” Section curated by Irish residents
- Responsive Design with Gaelic visual motifs for cultural authenticity
2. Smart Trip Planning Tools
- Itinerary Builder with AI-powered suggestions
- Real-Time Availability for accommodations and tours
- Offline Access to key guides for travelers with spotty connectivity
3. Performance & Scalability
- Cloud-based architecture handles 300% traffic spikes
- 0.8-second average load time (faster than 95% of tourism sites)
- Integrated CDN for global access speeds
4. Conversion Optimization
- Personalized CTA Buttons (“Start Your Dublin Adventure” vs generic “Learn More”)
- Partnership Portal for local businesses to update listings
- Downloadable Guides with email capture (42% opt-in rate)
Measurable Impact
| Metric | Improvement |
|---|---|
| Avg. Session Duration | +3.1 minutes |
| Guide Downloads | 214% increase |
| Mobile Conversion Rate | +67% |
| Partner Business Signups | 89 more/month |
Client Testimonial
“366 Technologies built more than a website—they created Ireland’s digital welcome mat. The platform authentically represents our culture while delivering the practicality modern travelers demand.”
— Fáilte Ireland Digital Team
