Case Study: Aireo – Elevating the E-Commerce Game
Client: Aireo
Industry: Sports & Recreation (Pickleball Gear)
Service: UI/UX Design, E-Commerce Development, Mobile Optimization
Goal: Deliver a sleek, performance-driven digital experience that reflects the brand’s bold energy and supports product discovery to checkout.
The Challenge
Aireo wanted more than just an online store — they needed a seamless shopping journey that matched the intensity and precision of the game they represent. The existing website lacked engagement, wasn’t optimized for mobile, and made it difficult for users to explore or convert.
Our Approach
At 366 Technologies, we focused on speed, clarity, and conversion from day one.
1. User Experience Design
- Reimagined navigation for quick access to gear, guides, and collections
- Designed a mobile-first layout with sticky headers, bold CTAs, and intuitive filters
- Built a flow that supports product discovery — from paddle specs to cart
2. Visual Identity & Brand Sync
- Integrated Aireo’s brand palette (bold red-orange) across UI layers
- Created custom imagery zones to showcase gear in action
- Built trust with social proof and review placements
3. Conversion Optimization
- Simplified checkout process with fewer steps and visual cues
- Performance-enhanced mobile speed for better retention
- SEO-aligned product pages for discoverability
The Outcome
Aireo’s new website is now fast, bold, and ready to scale. It reflects the athletic spirit of the brand while delivering a streamlined, conversion-ready experience from home to checkout.
Results at a Glance
📈 37% increase in website traffic
🔍 39% of targeted keywords now ranking
🛒 Bounce rate reduced by 22%
⚡ Mobile checkout conversion up by 2x
Built by 366 Technologies – where bold ideas meet frictionless execution.
Let’s build your next digital advantage.
