Case Study: Darena – Designing the Language of Luxury
Client: Darena
Sector: Fragrance & Personal Care
Services Delivered: Brand Strategy, Visual Identity, Packaging Design, Digital Touchpoints
Objective: Create a premium brand experience that feels indulgent, confident, and timeless.
The Vision
Darena wasn’t just launching a fragrance line—they were introducing an experience. One that needed to exude confidence, allure, and understated luxury. The challenge? Translate the essence of fine perfumery into a visual and digital identity that feels as luxurious as the scents themselves.
Our Process at 366 Technologies
✨ Brand Language & Mood
We curated an identity system that feels elevated yet modern:
- Primary Typeface: Recoleta – a nod to elegance and tradition
- Secondary Typeface: Outfit – clean, balanced, minimal
- Palette: A blend of soft nude, black, and coral for timeless femininity
🎨 Visual & Packaging Design
We designed packaging that sits proudly on a vanity:
- Premium bottle mockups with sculptural presence
- Custom label systems with minimalist elegance
- A balance between fashion aesthetics and product function
🌐 Digital Presence
- Designed mobile-first website layouts for rich storytelling
- Created interactive mockups for promotional campaigns
- Integrated lifestyle visuals to evoke aspirational appeal
📍Outdoor & Print Media
- Crafted billboard campaigns with high visual impact
- Focused messaging: “Unveil Confidence with Luxurious Scents”
- Shot real lifestyle moments to bring the scent story to life
The Impact
Darena launched with a brand that feels as refined as the fragrance it represents. The blend of bold femininity and minimalist design has positioned the brand as a serious player in the luxury personal care space.
Performance Snapshot
💼 Full brand rollout in under 6 weeks
🌟 4.8/5 average customer rating on visual packaging
🛒 Pre-orders sold out in 3 days
👁️ Over 500k organic impressions across digital platforms in launch week
366 Technologies — We don’t just design beauty, we design desire.
Looking to make your brand unforgettable? Let’s build your signature.
