Case Study: Gradwise – Designed to Elevate Your Health
Client: The Nourished Life
Services: UI/UX Design, Web Development, SEO Optimization
Platform: Custom WordPress
Objective: Health lifestyle experience platform that communicates clarity and trust to people worldwide.
The Challenge
The Nourished Life required a complete digital overhaul to better connect with their growing community of health-conscious consumers. Their existing platform was outdated, visually inconsistent, and underperforming in search visibility. The key challenge was to translate the essence of their holistic health approach into a clean and confident online experience.
Our Solution
We started by crafting a strikingly fresh and user-intuitive design from the ground up.
UX & Information Architecture
- Collaborated to understand core user behaviors, goals & journeys.
- Designed a new streamlined layout and visual path to develop positive connections and clear journey maps.
- Conducted competitive research and user feedback testing.
- Crafted an intuitive structure with accessible, clean content for health seekers of all levels.
Interface Design
- Created a fresh, inviting color palette using soft pastel tones, warm textures, and soft contrasts.
- Selected the Poppins typeface for its modern and legible structure.
- Designed reusable UI components and visual patterns for long-term design scalability.
- Developed responsive mobile-first mockups to ensure seamless experiences on all screen sizes.
Development & Performance
- Built on a fully customized WordPress architecture.
- Implemented fast-loading, mobile-optimized design.
- Developed performance-focused, SEO-friendly architecture.
- Optimized Core Web Vitals and search engine visibility.
- Integrated third-party marketing tools (Mailchimp and others).
- Compressed images and minimized CSS/JavaScript using best practices.
- Built scalable design system with custom-coded templates using semantic HTML structure.
Results (Key Metrics)
- 130%+ improvement in total website loading speed (4.1s to 1.7s).
- 75% increase in average session duration, indicating better user engagement.
- 50%+ increase in organic search visibility through on-page SEO optimization.
- 3x more email subscribers and newsletter sign-ups through new CTAs and email capture blocks.
- Significantly increased eBook downloads through product funnel design.
Tech Stack & Tools Used
- Figma – UI/UX design and prototyping
- Adobe Creative Suite – Image editing and asset creation
- Adobe Creative Suite – Image editing and asset creation
- Next.js – Server-side rendering and optimization
This project demonstrates how thoughtful UX design combined with modern development practices can create significant business impact while improving user experience across all touchpoints.
